I'm a Product Designer @ IBM iX, where I design user-first experiences that simplify complexity, move fast, and meet business needs.
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Featured work
Accelerating credit card conversions: A 2-week design sprint for Air Canada x HSBC
Redesigning a Landing Page for Air Canada x HSBC
Redesigning CIBC GoalPlanner: Streamlining financial planning for clients
A client-facing financial planning tool designed to empower more efficient, goal-oriented conversations with their Financial Advisors
Boosting engagement and revenue with the Shopping List for Sobeys
Reimagining the Shopping List for Sobeys
