Designer by day, community builder by night.
By day
I’m a product designer at IBM iX, where I’ve been fortunate enough to help large enterprises accelerate their digital presence into the future.
My work has spanned from building a design system and 0-to-1 customer-facing experiences for Sobeys, to defining the B2B corporate booking flow dashboard for Air Canada, and creating the style guide for Canadians to properly renew their passports online (with the IRCC).
I also designed a 0-to-1 website for One Pacific by the Bay, owning the full lifecycle solo, from discovery, research, design, and build, while using AI tools like Cursor throughout the process.
In summary, I'm energized by breaking things down then building it back up, one iteration at a time.
By night
When I first got into design, what helped me most in feeling comfortable as a designer were the times I got to connect with like-minded people over dinner or coffee.
I noticed a lack of intimate, design-centred events in the city, so I started one myself. It's called iterate, and it's grown to over 100 attendees across 3+ events, with software sponsorship from Figma and Cursor. It's something I'm proud of and can't wait to keep growing!
Design is not just what it looks like and feels like. Design is how it works.